Google My Business Updates: What You Need to Know

Google My Business has become a cornerstone for local visibility. But like most digital tools, it’s constantly evolving. Every update can affect how your business appears in search, how customers interact with your profile, and what features are available to you.

If you manage a local business, staying on top of these changes can help you stand out, attract more attention, and stay ahead of competitors who aren’t keeping up.

1. Profile Management Now in Search and Maps

One major shift is that you no longer need to use a separate dashboard to manage your business. You can now edit your business information directly within Google Search or the Maps app.

Just type your business name into Google, and you’ll see management tools appear at the top of the results—like updating your hours, responding to reviews, or adding photos. It’s more convenient and integrated than ever.

2. Messaging Features Are Expanding

Google has been pushing its direct messaging feature for local businesses. Now, customers can message you directly from your profile in real-time.

Make sure messaging is turned on, and respond quickly. Not only does it help with customer engagement, but fast responses may also improve your ranking and visibility.

3. More Emphasis on Business Categories and Attributes

Choosing the right primary and secondary categories has always been important, but recent changes make them even more critical. Google is using these to match your business with more specific search queries.

Also, attributes like “Black-owned,” “Women-led,” “LGBTQ+ friendly,” or service features like “curbside pickup” are more prominent than ever. Updating these can make your profile more relevant and appealing.

4. Product and Service Listings Get More Visibility

Google is giving more space and priority to businesses that actively list products or services within their profile. If you sell anything—even if it’s a service—add it to your listing.

These listings can now show up directly in search, allowing users to see your offerings without even clicking your website.

5. Regular Posts Still Matter

Although sometimes overlooked, posting updates—whether it’s about promotions, events, or general news—can signal that your business is active. These posts appear directly on your profile, making them a great way to catch attention.

You can include text, images, and even call-to-action buttons like “Call Now” or “Book.”

Final Tip: Monitor for New Features

Google doesn’t always announce changes loudly. New features sometimes show up silently, especially for different industries. So make it a habit to regularly check your profile and experiment with what’s available.

You never know when a new option might give you an edge.

Final Thoughts

Google My Business isn’t just a listing—it’s a live representation of your brand on Google. Keeping your profile fresh, complete, and up to date helps your business look more trustworthy, more relevant, and more visible.

A few small updates can lead to big results.